12axes-testTake the test
Pablo Marçal
Current politicianBrazil

Pablo Marçal

Business coach and political influencer with no elected office; ruled ineligible until 2032 by the electoral courts, with his 2026 presidential registration rejected by the TSE on 11 September 2026 · None (left the PRTB in 2026)

Pablo Marçal is a business coach and online influencer, third in the 2024 São Paulo mayoral race, barred from office until 2032, and a 2026 supporter of Flávio Bolsonaro.

Positions as of 30 October 2026
Profile on 12 axes6 of 12 documented
ECONOMYSTATESOCIETYWORLDOwnershipMarketsWelfareAuthoritySecurityStructureMoralityReligionTechnologyCultureTradeForeign

Positions are taken from public statements, voting records and platforms as of 30 October 2026, and may have changed since. Report an inaccuracy.

Where they stand

The 12 axes, axis by axis

  1. 01Ownership+20
    PublicPrivate

    His 2024 plan relied on private partnerships and did not mention privatising any service. The score is only mildly private.

  2. 02Markets+50
    PlannedFree

    His 2026 plan promises progressive tax cuts on production, investment and jobs, a ministry for entrepreneurship, and company registration within 24 hours. That scores clearly toward free markets.

  3. 03Welfare+10
    SharedSelf-reliant

    He pledged to keep Bolsa Família and to turn social programs into training and income paths, while also promising a much higher minimum wage. The score is mildly self-reliant.

  4. 04AuthorityNo clear record
    DemocraticStrong leader
  5. 05Security+50
    LibertyOrder

    His 2024 plan tripled the municipal guard from about 7,000 to 21,000. That scores toward order.

  6. 06Structure-30
    LocalCentral

    He proposed raising the city's subprefectures from 32 to 96 to bring services closer to residents. That scores toward local power, on one item.

  7. 07MoralityNo clear record
    ProgressiveTraditional
  8. 08ReligionNo clear record
    SecularReligious
  9. 09Technology-40
    EmbraceCaution

    His plan centres on a 'digital city', an integrated data system, AI and smart-city tools. That scores toward embracing technology.

  10. 10CultureNo clear record
    MulticulturalNational identity
  11. 11TradeNo clear record
    GlobalProtected
  12. 12Foreign policyNo clear record
    CooperationStrength

6 axes have no clear record: no documented statement, vote or platform places Pablo Marçal there, so matching leaves them out.

Who is Pablo Marçal?

Pablo Marçal was born in Goiânia in 1987 and made his name as a business coach and social media influencer. In 2024 he ran for mayor of São Paulo for the PRTB and finished third in the first round with 1,719,274 votes. He later joined União Brasil, and in August 2026 the PRTB registered him for the presidency. The TSE unanimously rejected the registration on 11 September 2026. He then backed Flávio Bolsonaro and joined his campaign. He holds no elected office.

Previously: PRTB candidate for mayor of São Paulo (2024), third place with 28.14 percent · Joined União Brasil in March 2026, then the PRTB for his presidential registration · Campaigned for Flávio Bolsonaro in the 2026 presidential race

Documented positions

  • His 2024 plan for São Paulo proposed a 'digital city', raising subprefectures from 32 to 96 and an integrated municipal data system.Source: infomoney.com.br
  • It also proposed a microcredit guarantee fund for small businesses, financed by efficient management and private investment.Source: infomoney.com.br
  • He wanted to expand the municipal guard from about 7,000 to 21,000 agents.Source: infomoney.com.br
  • Education proposals included entrepreneurship and digital programming in the curriculum and learning assessments every two months.Source: opovo.com.br
  • His 2026 presidential plan has seven missions, progressive tax cuts, a Ministry of Entrepreneurship, company registration in 24 hours and keeping Bolsa Família.Source: sbtnews.sbt.com.br
  • On 1 October 2026 he urged Caiado, Zema and Cury to drop their bids and back Flávio Bolsonaro, and joined his campaign.Source: otempo.com.br

Record

In December 2025 the São Paulo regional electoral court upheld by 4 votes to 3 his conviction for misuse of the media in the 2024 campaign, tied to a contest paying people to post video clips, with a R$ 420,000 fine and ineligibility until 2032. On 5 August 2026 it unanimously rejected his appeal for clarification, and on 25 August it overturned a separate conviction. The TSE then rejected his presidential registration unanimously on 11 September 2026, over ineligibility and party affiliation. Appeals were reported as pending. Supporters, including União Brasil leaders, saw his 1.7 million votes in 2024 as electoral strength. Critics, including analysts quoted by Folha and SBT News, called his plans vague and uncosted.

More from Brazil

How close are you to Pablo Marçal?

Take the 12 Axes test and see which ideologies, historical figures and current politicians sit closest to your answers.

Take the test

Pablo Marçal: questions

Is Pablo Marçal eligible to run for office?

Not until 2032, according to the electoral courts: the São Paulo regional court upheld a conviction for misuse of the media in the 2024 campaign, and the TSE rejected his 2026 presidential registration.

Who did Pablo Marçal support in 2026?

Flávio Bolsonaro. He urged other right-wing candidates to back him before the first round and joined his campaign.

What did Pablo Marçal propose for São Paulo?

A digital city administration, more subprefectures, a microcredit fund, a larger municipal guard and a cable car network linking peripheral areas.

Sources

12axes-test.com is not affiliated with any politician or party. A profile summarises documented positions; it is not an endorsement.

Portrait: Pablo Marçal (cropped).png by TV Brasil Central, CC BY 3.0, via Wikimedia Commons. Cropped and converted to grayscale by 12axes-test.com.